“Selling River Cruises” is a book for travel professionals that want to build their river cruise niche or for new agents that would like to focus on selling river cruises. It features reasons why travel professionals should consider the river cruise market and how to establish themselves as river cruise experts. There is detailed information on how to get specialist designations and training and also how to brand their river cruise business.
The marketing section delves into the most effective ways to sell river cruises and also looks at the digital and social media opportunities to expand their river cruise business in a cost effective way.
Finally there are detailed profiles of the major river cruise lines that are influential in the U.S. and Canadian river cruise markets and offers detailed information of their market position and future growth.
“Selling River Cruises” is for any travel professional that is looking to increase their profitability and build a strong clientele.
You will discover:
- Why Sell River Cruises?
- What is a River Cruise Really Like?
- River Cruise Line Specialist Educational Programs
- Branding Your River Cruise Niche
- Defining Your River Cruise Market
- Selling River Cruise Groups
- Selling River Cruises Using Seminars
- Selling River Cruises Using Video
- Using The Google Search Network
- The Google Display Advertising Network
- The Bing Advertising Network
- Selling River Cruises Using Facebook
River Cruise Line Profiles
- American Cruise Line
- American Queen Steamboat Company
- Avalon Waterways
- Crystal Cruises
- Emerald Waterways
- Riviera River Cruises
- Scenic Luxury Cruises & Tours
- Tauck River Cruises
- Uniworld Boutique River Cruise Collection
- Viking River Cruises
“Selling Cruises, Don’t Miss the Boat” was first written in 2001 and has been updated several times. This edition is completely current and demonstrates the fabulous opportunity that the cruise industry offers travel professionals looking to specialize in the cruise market.
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Tom, Andy and Joanie Ogg CTC, MCC share over 90+ years in the travel industry and have trained tens of thousands of cruise agents at cruise conventions, trade shows, seminars and seminars at sea. Tom was the founder of www.CruiseReviews.com and www.PortReviews.com and has personally led over 300 cruise seminars on ships teaching travel professionals how to sell cruises. Joanie has won numerous awards in the cruise industry, including being inducted to the CLIA Hall of Fame. She was recently honored to be the Godmother of the Emerald Star.