By: Scott Koepf, CTC, MCC I encourage you to embrace your inner salesperson and be enthusiastic about not just what you sell but selling itself. If you are not able to admit that you are in the sales business then you probably won’t spend time learning about sales and the skills it requires. Product knowledge … Continue reading “The Foundation of Making Sales”
By Scott Koepf, MCC Sales. Selling. Salesperson. What emotions well up in you when you hear those terms? Travel. Destinations. Vacations. Now what emotions do these words bring up for you? If you are like most people and most travel professionals, the first terms do not bring warm and fuzzy thoughts and may even be … Continue reading “Sales, Selling, Travel, Destinations and Success”
Written by Andy Ogg
By: Craig Satterfield, ECCS At the end of the year most of us try and come up with a doable New Year’s resolution to improve our business. One of the most popular is to get out there more and speak to groups about travel and your professional travel services company. You may have practiced with … Continue reading “How to Enjoy & Succeed at Public Speaking for Your Travel Business”
Written by Andy Ogg
By: Tom Ogg A marketing plan is a separate part of your business plan and spells out the details of how you are going to reach potential clients with the expectation of creating sales and revenue. It details all aspects of your sales and marketing activity including advertising, promotions, direct sales calls, articles, books, online, … Continue reading “Creating Your Travel Agency Marketing Plan”
Written by Andy Ogg
By: Tom Ogg Many travel agents cringe when confronted with the idea of creating a business plan. In fact, if you Google “Business Plan Software” you can easily see why. Most business plan tools are focused on developing thorough and complex business plans for the purpose of obtaining investment or funding. Unless your idea is … Continue reading “Your Travel Agency Business Plan”
Written by Andy Ogg
By: Joanie Ogg, CTC, MCC We just spent some time at our place in Punta Mita and spruced up our two rental units. We have been renting a couple of our places there for the last 10 years and so much of our business is repeat guests, I decided to find out why our places? … Continue reading “Happy Customers Equal Great Referrals”
Written by Andy Ogg
By: Joanie Ogg, CTC, MCC While the buzz in the online world is that social media and blogging are “The Things To Do”, eNewsletters can still be very powerful and persuasive media and gain you the trust and loyalty of your client base. Since you have already gained their permission to email to you (or … Continue reading “eNewsletters – Powerful Media”
Written by Andy Ogg
Written By: Sandy Elson, MCC In my last column, I outlined four of my eight “WOW factors” to help streamline your business, set you apart from the competition, and increase your bottom line. This article will describe the remaining “WOW factors.” To recap, my first four “WOW factors” are as follows: Hook potential clients … Continue reading “WOW Your Customers to Build Lifetime Loyalty – Part Two of Two”
Written by Andy Ogg
Written By: Sandy Elson MCC These challenging times present us with a unique opportunity to reinvent our business processes so we can deliver more to our clients using fewer resources and WOW our customers. The use of easy and accessible technology allows your business to provide a high level of service to distinguish you … Continue reading “WOW Your Customers to Build Lifetime Loyalty – Part One of Two”
Written by Andy Ogg