By Tom Ogg As cruises become more and more like commodities and cruise lines keep dropping their prices in stiff competition, consumers are shopping for the best price online, which affects cruise professionals who often do the initial research on behalf of the client to find the right ship and itinerary for a client who […]
By: Tom Ogg A marketing plan is a separate part of your business plan and spells out the details of how you are going to reach potential clients with the expectation of creating sales and revenue. It details all aspects of your sales and marketing activity including advertising, promotions, direct sales calls, articles, books, online, […]
Written by Andy Ogg
By: Joanie Ogg, CTC, MCC Working from home is wonderful! However, there will be times when you simply must meet clients somewhere outside of your home or at their home, office or someplace neutral. I don’t know about you, but I am not comfortable bringing business associates into my home. I consider my home to […]
Written by Andy Ogg
By: Tom Ogg Many travel agents cringe when confronted with the idea of creating a business plan. In fact, if you Google “Business Plan Software” you can easily see why. Most business plan tools are focused on developing thorough and complex business plans for the purpose of obtaining investment or funding. Unless your idea is […]
Written by Andy Ogg
By: Joanie Ogg, CTC, MCC We just spent some time at our place in Punta Mita and spruced up our two rental units. We have been renting a couple of our places there for the last 10 years and so much of our business is repeat guests, I decided to find out why our places? […]
Written by Andy Ogg
By: Joanie Ogg, CTC, MCC While the buzz in the online world is that social media and blogging are “The Things To Do”, eNewsletters can still be very powerful and persuasive media and gain you the trust and loyalty of your client base. Since you have already gained their permission to email to you (or […]
Written by Andy Ogg
By: Joanie Ogg CTC MCC Some home based businesses fail to give attention to getting permits and licenses for their business. It is one of those things that we think will never be a necessity and likely never a bump in the road for our home-based travel businesses. How likely will it be that a […]
Written by Andy Ogg
By: Tom Ogg Travel Professionals, you know who you are! Be sure to sing your praises. I received a threatening email from an anonymous person accusing me of supporting a known card mill recently. He or she was downright rude and his or her tone was one of allegation and finger pointing. I was blown […]
Written by Andy Ogg
Written By: Sandy Elson, MCC In my last column, I outlined four of my eight “WOW factors” to help streamline your business, set you apart from the competition, and increase your bottom line. This article will describe the remaining “WOW factors.” To recap, my first four “WOW factors” are as follows: Hook potential clients […]
Written by Andy Ogg
Written By: Sandy Elson MCC These challenging times present us with a unique opportunity to reinvent our business processes so we can deliver more to our clients using fewer resources and WOW our customers. The use of easy and accessible technology allows your business to provide a high level of service to distinguish you […]
Written by Andy Ogg