Create Your Travel Agency’s Logo Tagline

Taglines are an excellent way to state your unique value proposition every time someone sees your logo. While your logo should clearly display your niche in a way that removes all doubt as to what business you are in, your tagline takes that identification to a higher level.

First, let’s look at some of the most successful taglines. See if you know which company they represent.

1. The Ultimate Driving Machine
2. Don’t Leave Home Without It.
3. Are You in Good Hands?
4. We Try Harder
5. The Fun Ships
6. Good to the Last Drop
7. It Takes a Licking, but Keeps on Ticking
8. Fly the Friendly Skies

You can see the value in having a solid and well thought out tagline by the fact that you can recognize companies by their taglines alone. Before we get into how to find the right tagline for you, read the article Crafting Your UVP (Unique Value Proposition). This will help you drill down to your most important UVPs and you can easily start the process from there. Here is how to go about it.

Start With Your UVP

Your UVP consists of the most important distinctive characteristics of your business. Your UVP is the very best place to start your search. You have already done the work to come up with the most important reasons that consumers will choose you over your competition, now let’s go to work on your logo tagline. Here is how to do it.

1. Research Your Competition

Let’s say that you specialize in selling European river cruises. You can easily Google others that do the same. Identify others that also are in that particular niche. Some will be formidable and others may not, but it is important to find your competition.

2. Analyze Your Competition

Take a look at each competitor and see if you can identify their UVP. Are they offering discounts? Are they knowledgeable? Focused on one particular company? Do they sell other cruises? What is their precise UVP? Do any of your competitors have professionally designed logos that shout their UVP? Are any of them using logo taglines? Jot down every tagline when you find one.

3. What makes you Different from Your Competition

Now is the time to really focus on your UVP. Why would someone buy their river cruise from you, rather than one of your competitors? What is unique about you and your business that no one else can offer? What common traits have your clients that have purchased river cruises from you had in common with one another? Is your uniqueness based on geographical location, demographics, psychographics, knowledge, experience, fame and notoriety or some other benefit that can be defined and expressed in words? You should be able to define your UVP in a single sentence. The more you refine your UVP, the easier it will become to establish your tagline.

4. Now, Come Up With Your Potential Taglines

Let’s say that I am the undisputed authority on European river cruises and I live in San Diego County, California. That is my major UVP. “San Diego’s River Cruise Expert” might be a potential tagline, especially if all of my clients reside in San Diego. You can see the process. Try to come up with 3 to 5 possible taglines based on the various unique selling propositions that you have over your competitors.

5. Try Them Out with Your Logo

Today, you can use social media in so many ways to test ideas and images. Try running a contest on your Facebook business page to get friends and fans to vote on which logo and tagline best describes your UVP. This alone will spark interest in your business. Once you have developed a consensus of which one is the most likely to succeed, start using it in all of your promotional material. Use your tagline by itself and with your logo.

If you want help in creating a logo tagline visit fiverr.com and search “Create a Logo Tagline” and you will find a good number of creative types that will work on it for you for very little money. Also, if you search “Tagline Generator” in Google you will find dozens of sites that will generate taglines and slogan for free.

I am sure you got them all correct, but just in case one or more of these stumped you, here are the companies that are represented by the tag lines mentioned early on. Enjoy the pro

1. BMW
2. AMERICAN EXPRESS CARD
3. ALLSTATE INSURANCE
4. AVIS
5. CARNIVAL CRUISE LINE
6. MAXWELL HOUSE COFFEE
7. TIMEX WATCHES
8. UNITED AIRLINES